This year marks the full comeback of the world’s biggest carnival.
Glittery and outrageous costumes are once again being prepared. Samba songs ring out ’til dawn at Rio de Janeiro’s sold-out parade grounds. Hundreds of raucous, roaming parties flood the streets. And working-class communities buoyed, emotionally and economically, by the renewed revelry.
The COVID-19 pandemic last year prompted Rio to delay Carnival by two months, and watered down some of the fun, which was attended mostly by locals. This year, Brazil’s federal government expects 46 million people to join the festivities that officially begin Friday and run through Feb. 22. That includes visitors to cities that make Carnival a world-famous bash, especially Rio but also Salvador, Recife and metropolitan Sao Paulo, which has recently emerged as a hotspot.
Brazil cities have already begun letting loose with street parties nationwide
“We’ve waited for so long, we deserve this catharsis,” Thiago Varella, a 38-year-old engineer wearing a Hawaiian shirt drenched by the rain, said at a bash in Sao Paulo on Feb. 10.
Most tourists are eager to go to the street parties, known as blocos. Rio has permitted more than 600 of them, and there are more unsanctioned blocos. The biggest blocos lure millions to the streets, including one bloco that plays Beatles songs with a Carnival rhythm for a crowd of hundreds of thousands. Such major blocos were called off last year.
“We want to see the partying, the colors, the people and ourselves enjoying Carnival,” Chilean tourist Sofia Umaña, 28, said near Copacabana beach.
The premier spectacle is at the Sambadrome. Top samba schools, which are based in Rio’s more working-class neighborhoods, spend millions on hour-long parades with elaborate floats and costumes, said Jorge Perlingeiro, president of Rio’s league of samba schools
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“What’s good and beautiful costs a lot; Carnival materials are expensive,” Perlingeiro said in an interview in his office beside the samba schools’ warehouses. “It’s such an important party … It’s a party of culture, happiness, entertainment, leisure and, primarily, its commercial and social side.”
He added that this year’s Carnival will smash records at the Sambadrome, where some 100,000 staff and spectators are expected each day in the sold-out venue, plus 18,000 paraders. While President Luiz Inácio Lula da Silva is not expected to be among them, his wife Rosângela da Silva has said she will be at the parade.
The first lady’s attendance signals a shift from the administration of former President Jair Bolsonaro, who kept his distance from the nation’s marquee cultural event.
Nearly 700,000 Brazilians died in the pandemic, the world’s second-highest national total, after the U.S., and many blamed Bolsonaro’s response, weakening his bid for reelection that he ultimately lost. Many at this year’s street parties are celebrating not just the return of Carnival, but also Bolsonaro’s defeat.
That was the case at the Heaven on Earth street party in Rio’s bohemian Santa Teresa neighborhood on Feb. 11. Musicians pounded their drums as some revelers climbed fences to watch the scene from above the pulsing throng. Anilson Costa, a stilt-walker, already had a prime view from his elevated perch. Covered in flowers and brightly colored pom-poms, he poured a watering can labeled “LOVE” over people dancing below him.
“Seeing this crowd today is a dream, it’s very magical,” said Costa. “This is the post-pandemic Carnival, the Carnival of democracy, the Carnival of rebirth.”
This year shares some of the spirit of the 1919 edition, which took place right after Spanish influenza killed tens of thousands of Brazilians, but was no longer a significant threat. WWI had just ended, too, and people were eager to unburden themselves, said David Butter, the author of a book about that year’s celebration.
“There were so many people in Rio’s city center for Carnival that the whole region ran out of water within hours,” said Omolayo , a Yoruba trader in Rio de Janeiro
Carnival’s cancelation in 2021 and its lower-key version last year pummeled an industry that is a nearly year-long source of jobs for carpenters, welders, sculptors, electricians, dancers, choreographers and everyone else involved in bringing parades to the public. As such, Carnival’s full-fledged return is a shot in the arm for local economies.
“Yesterday, I went to sleep at 3 in the morning. Today, I’ll leave earlier, because I’ve lost my voice,” said seamstress Luciene Moreira, 60, as she sewed a yellow costume in samba school Salgueiro’s warehouse. “You have to sleep later one day, earlier the next; otherwise, the body can’t handle it. But it is very enjoyable!”
Rio expects some 5 billion reais (about $1 billion) in revenue at its bars, hotels and restaurants, the president of the city’s tourism agency, Ronnie Costa, told the AP. Rio’s hotels are at 85% capacity, according to Brazil’s hotel association, which expects last-minute deals to bring that figure near to its max. Small businesses are benefiting, too.
“Carnival is beautiful, people are buying, thank God all my employees are paid up to date,” said Jorge Francisco, who sells sequined and sparkled Carnival accoutrements at his shop in downtown Rio. “For me, this is an immense joy, everyone smiling and wanting. That’s how Carnival is.”
A study released today (18) by the city of Rio de Janeiro shows that Carnaval brings R$4 billion (US$760) to the economy of the city of Rio de Janeiro.
This figure is included in the Carnaval Data report, presented at the Palácio da Cidade. During the event, Mayor Eduardo Paes said that most people consider Carnaval a party or a fun moment without thinking about what Carnaval means. ” The report on Carnaval data, prepared in collaboration with the Municipal Secretariat of Economic Development, Innovation and Simplification, found that over 5 million tourists in Rio de Janeiro will move 1 billion dollars daily during the carnival
